Norwegian Newsletter Signup Profiling

By -
This is how you add profiles to your prospects for better targeting email marketing. A good example from Norwegian.

Make signing up for the newsletter very easy (just an email address) and ask additional questions at the confirmation page.

Just pressing save updated my preferences.

I accidently closed the browser window, but then I could not update my profile by signing in again.


This can be improved by for example by adding the possibility to update profile data by sending an e-mail with this possibility.
Also I would suggest to make it possible to update profile data from within the confirmation email (that I still have not received).
Especially with these travel related subscriptions, sent a follow up e-mail immediately with a small incentive with for traveling from these preferred airports.



Comments

Post a Comment

Popular posts from this blog

Customer journey Etihad Airlines

By -
Image
I recently flew with Etihad airlines to my great satisfaction, great airline and I do prefer it to the European legacy carriers. During traveling I constantly think about customer journeys, signposting, screens. Can't help it, it goes automatically. Also on this journey to from SPL to AUH to MNL, I thought of many small improvements, just I didn't store any screenshots or pictures. I decided to take pictures on my next journey with Etihad.   The Etihad customer journey to Bangkok in pictures Yesterday I booked another flight, again with Etihad . Different destination, so the customer journey may change a little (for example a "fit to fly certificate" is not needed), but I decided to make screenshots of all touch points until I have reached my destination. Blogger, the platform that I use for this blog, doesn't really give the tools to really display a well plotted journey map, but I guess a few screenshots can also be interesting for people also active in the...
Continue Reading »

E-commerce - email communication after purchases

By -
Image
I have collected a few recent examples from online communication after some online purchases. Examples are mostly in Dutch. But I will explain the pro's and con's in English. Still I think (and I wrote about it here as well) that companies can improve their (online) communication so much more. Good communication and service goes beyond a "we recommend you" e-mail. Think about all customer touchpoints, about your vision and mission and create contact moments that in the end will give you a positive ROI and customer experience that will be shared online massively. Especially (But not limited to) the travel industry can start much more effective campaigns by better segmentation and not placing every cross and upsell possibility in these one or two confirmation mails. Be there with the right content at the right time. Not everybody will book a hotel right away if they purchased a flight ticket for 5 months away! Value for the customer, value from the customer. Ma...
Continue Reading »

Email newsletter on global e-commerce and marketing

By -
Image
Free newsletter on global retail & e-commerce I read a lot, really a lot on e-commerce, marketing, advertising, AI and technology, but I didn't had a way of sharing the best content I read. It's not really suitable in blog format and spamming everyone at LinkedIn is also not a very hospitable way. But now I started a substack (free of course). It's my place to share interesting content, just doing this for fun to share knowledge and to improve cross-border and cultural understanding.  I call it "AlexNews". Subscribe for free at substack and one of the advantages of substack is, that you can easily read all previous editions of the newsletter.   Thank you for subscribing!  
Continue Reading »