Online Persuasion and Personalisation
I was just watching this interesting video about online persuasion: Many things that are described in the video will react in a "yes of course, that's logical" response of many people. But it can be very interesting to look more at behavior and online marketing and to develop for a plan based at the six weapons of influence from Cialdini. If you are active in more countries or especially more continents, there will also be cultural differences to keep in mind. I wrote about cultural differences in social media earlier . So how can these weapons of influence from Cialdini be used online? Weapon of influence Short explanation Use at internet Scarcity Make products or services scarce Easy Reciprocity People tend to return a favor when a favor is given to them. Medium-Difficult Commitment and Consistency f people commit, orally or in writing, to an idea or goal, they are more likely to honor