Alex Baar | International Digital Marketing | E-commerce

You are a (small) retailer, and you want to expand your online business abroad. But how to start? In a series of blog posts, I will try to find some answers at questions like this. However every retailer has it's own current situation and a "one answer fits all" is impossible: If you do not have enormous budgets, for developing new websites and hiring international e-commerce experts, you can do things yourself. In my opinion a localized site and localised promotions are absolutely the ideal situation. There are to many differences in culture, legal and commerce, to just copy paste your website. First make sure you have (or find someone who has) e-commerce or website experience in your home country. It will give you many insights that will help you make you succesfull abroad. It is not of any use to sent traffic to your website, if the website is not delivering what you want it to deliver (orders, leads, brand value etc). If your current website is not performing, d...

Today, I am in the mood for writing something. Just a quick blog post today about international e-business. A few things to take into account when practicing international e-commerce. Email marketing E-mail marketing is an excellent channel to use for generating traffic to your website. A lot of people often forget about "deliverability". Deliverability means the percentage of the e-mails you sent out, that arrives at the subscribers. I won't go into details now. But if you go abroad with your email marketing campaigns, make sure you focus at deliverability. If your  e-mail does not arrive at many people of your database, you lose a lot of money! Make sure your e-mail service provider can help you with e-mail deliverability in the countries you are active. Affiliate marketing Affiliate marketing can be a good alternative source for traffic and sales. At this moment there are no global affiliate marketing agency's. Note that the affiliate marketing maturenes...

Below the presentation, I gave at the Dutch Export event 2013. The topic was international online marketing and the differences between countries and how to setup an international digital online strategy. Thank you Fenedex for organising this very interesting day! Dutch Version: Presentatie nationaal export_event_internationale_online_strategie from Alex Baar English version: