Book Review: Global Marketing and Advertising - understanding cultural paradoxes-
I was at holiday, a few weeks ago. Traveling to Hong Kong, mainland China, Cambodia and Thailand. Time to read a few books. One of the books I read was " Global Marketing and Advertising " from Marieke de Mooij. A very interesting book about cultural differences in advertising and marketing. The book is not an "online" book, it focuses at marketing and advertising in general, many offline marketing cases are described as well. The book consists of many in depth research of cultural aspects. I recognize a lot of cultural aspects described in the book from traveling, now it is related to advertising. I will not do a complete review of the book this time. I will highlight a few interesting parts of the book instead. Just go and by the book. You won't regret. Global Marketing and Advertising from Marieke de Mooij, very intresting book, I read at a recent holiday as you can see...the book traveled with me across many cultures...:) There may be global product...