Book review: kloteklanten 3.0 --> Damn those Customers 3.0 --> how do you become the most customer friendly organisation?
Usually I post screenshots and short summary's of books I read here at this blog, just for my own convenience, if I need to review something I can quickly find the things I need. Of course if I like these reads, others might also find it useful so that's also why I share it. Sometimes I make extensive summary's and sometimes just some "picture screenshots". Currently I am reading the book "Kloteklanten 3.0" roughly translated as 'Damn those customers 3.0" written by Egbert Jan van Bel, the author also lectures at Beeckestijn Business School and he has inspired me a lot when I attended his classes a few years ago. Don't be fooled by the title of the book. It is a real inspirational book about customer centricity. The subtitle of the book is: how to become the most customer friendly business of the Netherlands. The book is in Dutch, and as I usually write in English at this blog, I will roughly translate some pages since this is a good...