Alex Baar | International Digital Marketing | E-commerce

I recently flew with Etihad airlines to my great satisfaction, great airline and I do prefer it to the European legacy carriers. During traveling I constantly think about customer journeys, signposting, screens. Can't help it, it goes automatically. Also on this journey to from SPL to AUH to MNL, I thought of many small improvements, just I didn't store any screenshots or pictures. I decided to take pictures on my next journey with Etihad.   The Etihad customer journey to Bangkok in pictures Yesterday I booked another flight, again with Etihad . Different destination, so the customer journey may change a little (for example a "fit to fly certificate" is not needed), but I decided to make screenshots of all touch points until I have reached my destination. Blogger, the platform that I use for this blog, doesn't really give the tools to really display a well plotted journey map, but I guess a few screenshots can also be interesting for people also active in the...

I am currently traveling around the Philippines, great country, very nice people. As always I pay attention to retail and digital commerce as it is my hobby. I will describe a few experiences/pictures from what took my attention during my travel. If you are in a hurry, then just watch the video, I made on retail and commerce in the Philippines, if you are not in a hurry, read the complete post for more details: You can watch the same video at " rumble ", if you prefer that platform. Brandnames Philippines love to play around with brand names, like the pictures you see below. You can spend an entire day enjoying funny brand names if you like.    Yes, a real spabucks, SPAfoot!     And there we have Walter Mart, I guess that's has been the inspiration of the founder of Wall Mart.    "John Lemon". Where you can buy everything Lennon :)   Super apps in Asia are awesome The super apps that are used in most of SE Asia and China, also work very smoothly he...

A few months ago, I did some research about marketplaces (in specific Amazon). I did a lot of reading, asked friends and collegues and watched a lot of webinars. This blog post has no intention to be complete, it is just my personal linkdump for video's, PDF's and some other info that I might need again in the future and that I like to share with others. If you want to be succesful at marketplaces you have to understand marketplaces. This blog post helps you in that. Also it helps (at least it helped me) in gerating idea's to make your own webshop(s) better in terms of customer experience. First of all I like to share this presentation (it is in Dutch) about marketplaces in cross border ecommerce. Highly interesting presentation about marketplace metric's, the choice between a marketplace or a webshop in a country and more. I saved this presenation at my dropbox and not youtube so it is not embedded. Just click here . This article (PDF) explains how Amazon work...

Hello!! It is almost 2018 and as the new year approaches, many websites publish trends for 2018. I have collected a couple of links to the most valuable consumer and marketing trends in 2018, so once you are done reading this blog post you are completely up to date and you can continue your party preparations for new year's eve! The first one I would like to share is a trendwatching video from trendwatching.com. Trendwatching describes consumer trends as " a new manifestation among people in behavior, attitude, or expectation of a fundamental human need, want or desire ." meaning that this video goes beyond short term (product) trends. To work with trends it is important to uderstand what trends are and how they are created. This video explains this as well. Besides this explanation, 5 trends are described and altough the words below might seem familiar I still encourage you to watch the video as the trends themselves are explained differently then you might think, w...